I am Sussy Sáenz. I design and run field marketing and account campaigns for B2B technology and industrial companies, and I am a licensed management engineer. The engineering shows up in how I work: I map the system first, then plan the campaign, and measure its results afterward.

Most recently, I spent 17 months building field marketing across EMEA. The programs closed €2.4M and sourced €36M in Salesforce-verified pipeline, and the results came from the markets that had resisted the standard approach: DACH campaigns shipped without German through native review, a flagship event launched in Iberia from a standing start with 70 executives and 61% of them C-suite or VP, and executive roundtables in the Nordics where the guest list did the selling.

Retailers and manufacturers have been my buyers throughout: grocery chains, industrial producers, and the intralogistics and robotics companies that automate them. Technical buyers trust systems over stories, and the story still has to be good.

Rosalynd Marketing is where I do this work independently, from Helsinki. I work in English, Spanish, Polish, and Finnish, and I ship campaigns in German and French through native reviewers.