Events that produce pipeline, not only attendance.


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Built in the markets that resisted the playbook

DACH without German. Iberia from a standing start. Executive rooms in the Nordics where the guest list did the selling.

About Sussy

Built in the markets that resisted the playbook

When companies call

Peak season, a new market, a calendar nobody can defend, or a target list written after the spend.

Event portfolio review — €6,500 · 3 weeks

Event portfolio review

For teams whose calendar renews on autopilot and who need a defensible answer before contracts are signed.

Account campaign — From €9,000 · 6 weeks

Account campaign

For teams whose target list gets written after the money is spent.

Field marketing lead — From €7,500 a month · 3-month minimum

Field marketing lead

For a peak season, parental leave, or the gap before a permanent hire lands.

The capabilities the packages are built from. Most engagements use 2 or 3 of them rather than all 5

The common thread is evidence. In a market where your name is unknown, the fastest route to a conversation is somebody other than you saying something credible.

Events and trade fairs

Trade fairs, customer days, roundtables, and company-hosted flagships run end-to-end.

Account campaigns

Named accounts agreed with sales before the money moves.

Partner and co-marketing

Programs where an independent voice carries the argument.

Customer proof

Case studies, references and reviews, produced on a schedule instead of whenever someone finds time.

Pipeline reporting

Marketing activity traced from brief to closed opportunity.

About Rosalynd

Field marketing and account campaigns for B2B technology companies, run from Helsinki by Sussy Sáenz.

Sussy Sáenz - Founder, field marketing and events

Sussy Sáenz

Founder, field marketing and events

Senior B2B marketer and licensed management engineer. Field marketing, events, and account campaigns for technology and industrial companies, from Helsinki.