- Every event from the last 2 years scored on pipeline at 180 days, cost per meeting with a buyer who fits your ICP, and return on event investment.
- A gating checklist: named accounts from sales in the CRM, prior edition numbers, and a written kill criterion.
- A brief template your team keeps using afterward.
- One page your finance lead can read without translation.
- Two working sessions and a walkthrough of the findings.
- Not included: running the events, booth build, media buying.